What we do
By developing 100% sustainable capsule collections, we are making our first steps towards sustainability. Our action is part of an audacious bigger plan: we are committed to grow as a more sustainable and environmentally friendly brand.
What Treedom does
Treedom is the only website in the world that allows you to plant a tree remotely and follow its growth online. Since its foundation in 2010 in Florence, more than 1.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to the communities surrounding them. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental-friendly and social values.
Why we do it
We believe that every choice we make has a consequence. Being sensitive to women's conditions worldwide, and interested in not only supporting but improving those conditions; we have joined "Treedom". This Company offers Kenya's population alternative income solutions that derive from agriculture. By planting trees in Kenya, regenerating the eco-system, we are supporting local women-led communities who dedicate themselves to the cultivation of trees. In doing-so these women are able to maintain themselves whilst also improving lifestyle conditions for both themselves and for their families.